Patanjali Ayurved is an Indian holding company, founded by Ramdev Baba and Balkrishna. The company manufactures cosmetics, ayurvedic medicine, personal care products, and food products. The company promotes Ayurveda and traditional practices.
Patanjali Foods Limited, formerly known as Ruchi Soya Industries Limited, is an FMCG company that specializes in the food industry. It is part of the Patanjali Ayurved group. In addition to edible oils and soya foods, Patanjali Foods produces a range of natural food products, including groceries and other food items.
Growth of Patanjali
Indians are more health conscious today and are more aware of the benefits of using Ayurveda, and these two things have driven the demand for herbal products in India.
Patanjali managed to capitalize on this trend and has quickly become a Rs 5,000-crore company (in less than a decade).
Today, Patanjali makes everything from soaps and shampoos to ghee and noodles. Though some Patanjali products may have made news headlines for failing lab tests, it has not deterred the yoga guru from expanding his business.
Patanjali to introduce more products from farm, food processing sector
Patanjali also plans to introduce several products from the agriculture and food processing sector; the company is closely working with farmers and encouraging them to take up organic farming. The company plans to sell organic products like honey, wheat, rice and vegetables.
Ramdev’s close association with the ruling Bharatiya Janata Party is also helping the company. State governments have been keen to offer land to Patanjali, excited by the company’s “Make in India” plans to source and sell locally.
Patanjali has already made public its plans to open several food parks that will grow herbs and plants such as gooseberries, aloe vera, tulsi, and tomatoes, and process them to be used as raw material.
The company also has ambitions to grow abroad, but says “Not a single rupee from the profit generated from this business will be brought to India. Instead, it will be invested in the country for the benefit of its local people.
Also Read: Ayush: Ministry of India to revive traditional healing forms & medicines
After capturing a substantial share of the Indian market, Yoga guru Baba Ramdev will now take his Patanjali products to the overseas market. While Patanjali has been exporting to western countries like the UK, US, Canada, Patanjali will focus on the East-Asian countries (in line with the government’s Act East policy).
While some of the markets will be easier to crack, experts are skeptical about Patanjali’s success in China. While Chinese people are fond of traditional things or products, they tend to prefer western companies for FMCG products. There are not many Indian expats in China, who could be the first consumers for Patanjali products.
However, Ramdev’s mastery of Yoga could help him dent the Chinese market. Ramdev has repeatedly said on public forums that India could improve its ties with China through yoga – through which Ramdev has built a following of millions in India.
Also Read: Yoga booms in China, prefer teachers from India.
Acharya Balkrishna is a Billionaire
This yoga teacher is the latest to join the billionaires club in India.
You will often see this yoga teacher, clad in white robes, meditating on the banks of the river Ganges, in Haridwar, the Hindu holy city.
His name is Acharya Balkrishna
But the difference between him and the other Yoga teachers in Haridwar is that Acharya Balkrishna is a billionaire (the most recent to join the club in India.)
And he’s not just a yoga teacher; he’s the man who controls the multi-million dollar business empire of Baba Ramdev, India’s most celebrated Yoga Guru.
Leave a Reply