January is Gym-uary and gym owners/trainers should capitalize on it.
Over a billion people adopt fitness & weight related New Year resolutions every year. There’s a considerable increase in people enrolling in gyms, getting engaged in running and other fitness activities as the first month of the new year kicks in.
Here are more reasons why you see increased fitness related activities among people beginning January in most cities in India:
- As part of their New year resolution
- Sweating it out from January to March/April will get you in good shape (bikini look) for the summer (holiday) season.
- Sept/Oct to December are full of festivals, its also the wedding season when people on gorge on sweets and let their guard down.
- December is mostly partying, late nights and socialising
An urban dictionary defines the term ‘Gymuary’ as the month of the beginning of the year that sees a rush of people trying to get into shape my making special resolutions they try to keep.
So if you’re in the gym business – owner of a gym, fitness trainer, nutritionist, its time to get some more clients by enrolling them for your services.
Here are some of the New Year Dos and Don’ts for those in the Fitness Business:
- Start marketing early, don’t wait till the end of Jan.
- Avoid giving discounts
- Make sure your management software is functional, organized and ready to go
Only 8% Stick to Their New year Resolutions
This is something that probably gym owners may not want you to know.
New year is the time to make resolutions, but you will be glad to know that you’re not the only one to give up on it so easily and so soon.
Every year Billions of people around the world take some kind of New Year’s resolution, and close to 40 percent of people chose weight and fitness related resolutions. Unfortunately, a majority of them don’t stick to their resolutions.
A recent research says there is an estimated loss of USD 67 million of an individual’s hard earned money in gym membership in India alone (around New Year time).
As per Google trends, there’s a sudden peak of interest (spike of over fifty percent) for fitness related activities around December. However, in just under a month, the interest drops significantly.
Original article on Businessinsider. Read more here .
