Nobody likes a bully… especially small business marketers. If you’ve ever felt like the little guy taking punches from a heavyweight champion, you know what I’m talking about. Big business has donned its gloves, and is waiting to put small business down for the count. I’ve got good news! Sometimes the little guy wins. Heck, […]
Business Ideas
Top Indian health and fitness startup GOQii is now a Harvard case study
India’s top No. 1 health and fitness startup GOQii is now a case study on the famed Harvard Business Publishing platform (subsidiary of Harvard University) that brings out books, magazines and leadership studies for MBA students. While you may think that GOQii is like any other fitness band (that competes with the likes of Fitbit, […]
Bagrrys: Indian brand fighting it out in the lucrative breakfast cereals market
Most in India are aware of the kellogg’s brand but Bagrrys is also making its presence felt in India. But do you know whether its an India brand or a foreign brand? Many think that Bagrrys is another foreign brand, because of the way the name sounds. But Bagrrys is actually an Indian brand and […]
Health and fitness app Fitso raises more funds to better their product
Health and fitness app Fitso raises USD 200k of angel funding, will invest the money in Product Development, to expand its team, to make the app more engaging and easy to use. India is seeing the fitness revolution and Fitso is growing at an impressive rate. Fitso has also launched multiple offline training classes for […]
Top Benefits of Networking: Don’t underestimate the power of a referral network
Networking with the right people can not only better serve your clients, but also elevate your own performance, as well as profile. A quality referral network provides several powerful benefits, including increasing the number of potential clients you can serve. So if you have completed your fitness or Yoga training from a good institute, and […]
Yoga booms in China, prefer teachers from India
Yoga is booming in China and other south-eastern countries. The good thing for India is that the Chinese prefer to learn from Indian yoga teachers, as they feel Indians have a better grip over the science behind Yoga. Thousands of Indian yoga teachers, trained in Rishikesh and Haridwar (home to several yoga schools) are already […]
Fitness industry poised to take off in India, future looks promising
Fitness industry in India looks poised for an exponential growth with several new and emerging players entering the fitness segment in India. Until a few years back, fitness in India was limited to the local akhadas and people hardly followed sports other than cricket. However, the fitness and wellness sector in India now looks promising, […]
Traditional gyms on the decline, no-machine formats in demand
Although fitness awareness among Indians is on the rise, gyms are not seeing huge increase in memberships. In fact, many believe that the traditional gym relying on heavy equipment with no focus on technology will see a decline in memberships. Most Fitness enthusiasts are pressed for time (to go to a gym); many who take […]
Wearables market opportunity in India
Healthcare technology products & wearables market opportunity in India. Fitbit India head talks about the wearables market opportunity in India Fitbit is a globally recognised wearables brand that produces health and fitness wearables — gadgets that allow you to track and measure your daily activities. Recently, Fitbit introduced a new smartwatch, Fitbit Ionic, along with […]
How much is Gold’s Gym franchise cost in india
Gold’s Gym is a leading fitness brand, not just in India, but around the world. Gold’s Gym franchise cost in India will include: Initial Franchise Fee Security Deposit for Lease Equipment and Free Weights Cardiovascular Equipment Initial Inventory, Other Equipment and Supplies Computer System and Gym Management System Advertising and Marketing Miscellaneous Costs Every locality/community […]