Jump Rope exercise is a great cardio exercise for burning calories and getting in shape. It doesn’t take much space as well. Start a jump rope workout program now. Want to do some cardio exercise but do not have the time and inclination to go to the gym? Try jump rope exercises at home! It’s […]
The Rise of Sneaker Culture in India: Sole Revolution
Sneakers have transformed from footwear into timeless symbols representing identity and style. This article takes a closer look at the Sneakerheads community in India. Rise of Sneaker Culture Trainers have gone beyond being sports shoes; they have become symbols of status and fashion accessories that appeal to diverse consumers. This shift is particularly evident among […]
Zydus Wellness Acquires Naturell India
Zydus Wellness has acquired 100 per cent stake in Naturell (India) Private Limited (NIPL), including its wholly owned subsidiary. Zydus Wellness has several leading brands in its portfolio such as Complan, Sugar Free, Glucon-D, I’m Lite, Everyuth, Nycil and Nutralite. This acquisition enables Zydus to expand its portfolio to meet the needs of today’s health-conscious […]
How to Promote Your Wellness Supplement Business: Lessons from the Indian Fitness Industry
If you’re in the Wellness Supplement Business, you need to have a strategic approach to stand apart in the competitive wellness market. Here’s how to promote a wellness supplement business in India. Leverage High-Profile Events and Sponsorships You must partner with prestigious events like the International Health, Sports, and Fitness Festival (IHFF) and target major […]
How Technology is Transforming the Fitness Industry in India
India’s fitness market is divided into distinctive segments such as fitness centres, mobile apps, digital discovery platforms, wearable technology, food, clothing and smart apparel. While most service providers in India are largely unorganised and need technological interventions, we also seem to be at the start of something exciting as far as use of technology in […]
AI Powered ‘Smart Mirror’ Transforms Fitness
Hyderabad-based start-up Portl, through its AI-powered smart mirrors and depth-sensing technology, offers personalized fitness, health and wellness experience reducing your dependency on a trainer. The startup is founded by friends Vishal Chandapeta, Armaan Khandari and Indraneel Gupta. Products offered by Portl: AI powered Smart Mirror that provides personalised fitness guidance and real-time fitness feedback. The […]
Impact of Major Sports Events on Regional Economic Development
International Sporting events, such as the Olympics and the FIFA World Cup are contested by hundreds of top athletes, and celebrated as sports festivals by people all over the world. Such events attract fans and visitors from all over the world. Hosting such mega-events also provides a big boost to the local economy. Benefits of […]
Creating a Fitness App: Strategies for Success
With technology becoming a part of today’s lifestyle there is a growing demand for digital fitness solutions. You may consider creating a fitness app to cater to this growing demand. Top Reasons to Consider Developing Fitness Apps There is a growing demand for fitness and health apps (data suggests increase in downloads and user engagement […]
Apple’s Focus on Wellness Seems Like a Wake-Up Call for Our Health
Word like innovation, cutting edge design and sleek technology comes to the mind when one hears or speaks about Apple. The brand has been focused on these aspects for the past few decades. However, it looks like the company is giving more importance to “wellness” related features in its products. At one of the recent […]
The Chess grandmaster diet and fitness: Top players share their secrets
Top chess grandmasters Magnus Carlsen and Fabiano Caruana share their fitness and eating habits to sustain peak concentration and performance during chess competitions. Just because chess requires intense concentration and hours of sitting, one might think that a chess grandmaster doesn’t have to be an athlete. However, that’s not the truth. In fact, the top […]