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Indian fitness startups picked up for Google Entrepreneurs Demo Day

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This Indian fitness startup has been picked up for Google Demo Day.

Mumbai-based Fitternity (backed by Mohandas Pai’s Exfinity Venture) is the only Indian startup to be chosen among 800 applicants to represent themselves at the Google Entrepreneurs Demo Day, to be held at Google’s headquarters at Mountain View, California.

For the Indian fitness startup, this is an opportunity to get exposure (in front of international CEOs) as well as to get financial support.

The company has plans to enhance its technological setup and also to increase its marketing expenses, if they were to get additional funds.

Neha Motwani and her co-founder, Jayam Vora, said that their firm has a unique advantage because India’s fitness market is at least 5-10 years behind that of the US.

“Startups here are just getting their fitness journey started and are only reaching out to ‘fitness hunters’, while we are looking to target ‘hunters’ and ‘seekers’ and ‘sitters’.”

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