When it comes to fitness and shoes, Nike is one brand that is synonymous with both terms.
Over the last couple of years, Nike has revised its strategy in India and has now reduced the number of stores that it operates in India. Nike will focus more on the online medium and will be selling its shoes and apparel through Flipkart and Amazon.
At its peak, Nike had close to 350 stores in India but over the years, Nike has been shifting its focus on the online medium, and loess on offline stores in India. However, as part of global restructuring process, Nike will focus on select global cities such as New York, Shanghai, London, Tokyo, Paris and Mexico City to achieve most of its sales (no Indian city featured on that list).
Nike stores in India offer clothing as well as footwear. These stores offer quality footwear for both men and women, and also includes a wide variety of other products and services such as gait analysis, innerwear fitting suggestions apart from women’s training and Nike sportswear.
Nike is a brand that is committed to fitness for women. Nike aims to encourage women athletes through its various range of products and in addition the app helps them to choose a four-week program to one off workouts to help them get fit lean and strong.
Nike Training Club App, a global training community, which helps all its members to train catering to various fitness levels.
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