If you are going to build an online business, one of the most important things to focus on will be the traffic to your website.
Without traffic, you won’t earn money, and going for paid traffic will be just too expensive if you are just a beginner in Internet Marketing. The more traffic you get, the more unique customers you’ll be able to secure. This is also important if you earn revenue through advertisements on your site.
Though you can definitely give PPC a try, it’s always best to have some organic traffic flowing to your web properties.
There are several ways of getting free traffic to your site.
How to Get Traffic to Your Website
A method widely used by many, with great results, is to rank in the search engines to get targeted audience to your site.
Here is the process that you can use:
-
- Choose your topic. You can get ideas from newsletters, competitors, books, magazines, and newspapers.
- Research keywords that relate to your topic. Think about the keywords internet users will be entering into the search engines and any different meanings for the words that may be used. Expand your vocabulary in this step. Use this free source to locate keywords – http://adwords.google.com/select/KeywordTool
- Use variations of words and phrases to see how the search engines have presented results from the prior month. Add them to your keyword database.
- Research the competition by using the search engines to locate their sites. Study the top ten listed to see how they created their website. Use their techniques to improve your site.
- Start writing the articles. You have the keywords to include in the content. Use the different variations that search engines love to see in all websites and articles. Add some affiliate links in the article to promote your product and generate traffic.
- Remember to add some of the techniques and content you viewed on your competitor’s site. If it’s working for them, it will work for you too.
- Use the keywords within the titles of the webpages. Put key phrased for ALT tags in the site. Add your article as a page on the site. Add images of the product to entice the interest of the readers. Show them what you have to offer. Link to other sites. Use quality backlinks from other sites with a high search engine ranking to boost the traffic to your site.
- After you have completed the first post/page, build several more posts and pages.
More Tips to Get More Free Traffic to Your Website
Focus on Keywords
One of the best ways to improve your traffic is to ensure that your website will come up in a favorable location on various search engines. You can do this by helping to focus the content of your site on keywords that will allow potential customers to find your site easily when they do searches online. Search engine optimization services exist for a fee, and you can also alter the content of your site to feature potential keywords that are popular.
Create Unique, Valuable Content
People are more likely to visit your website, regardless of the type of business or site that you maintain, if you offer unique and high quality content to them. This means that the content should be entirely individual to the site and should not plagiarize other sites. Additionally, providing relevant, up to date content will help to drive more people to the site. You can make regular updates to your website in order to provide additional incentives for people to visit.
Avoid Content Generators
Along with providing high quality content, it’s a good idea to avoid mass content generators. Although these are an inexpensive and easy way to fill up a website, search engines are becoming more and more sophisticated and are now able to weed out mass generated or copied content. This means that your website will be left out of search results, thereby costing you additional customers.
Make Use of Links
This is where you promote your site by getting others to link back to your website. Linking to your website from other sites encourages additional traffic. You also need to consider ways to market your website through article directories, social media platforms like Facebook, Twitter, and other sites like Youtube if it’s appropriate. You can also engage in link exchanges where you request other webmasters to link to your website if you provide a link to theirs in exchange.
Provide Giveaways
Customers of all kinds will rally around free product giveaways. Whether it’s an online service or a physical product, providing a giveaway or freebie of any kind is a good way to help encourage traffic to your site. Regular offers like this provide customers with a reason to return to your website later on as well, thereby helping you to develop a solid and regular customer base well into the future of your company.
How to Get More Traffic Using Your Existing Content
Here’s another technique that can help you get more traffic.
Leveraging your Existing Content
So, instead of publishing the same blog post on several other sites, you should modify your original post a bit and convert it into different types of content such as:
- Re-format the post into simple power point slides or photo slide show, and submit to video submissions sites (such as YouTube; you can further use services such as Tubemogul.com to submit your video to several video submission sites from one dashboard, for more effectiveness).
- Turn your blog post into an audio by either recording yourself (or someone else) reading the post or using a service, which you can then submit to podcasting directories for more exposure.
- And you really don’t have to stop there. You can share all these formatted content on platforms such as Twitter, Facebook, etc. for more benefits.
If you have already done the hard work by crafting superb content for your website, it does make sense to spend an additional half-an-hour to re-purpose the content to get more visibility.
Conclusion
In order to get considerable amount of free traffic, it is important that you spend considerable time promoting your website as well, in addition to producing content for your site.
When you have a high-quality website filled with interesting facts, contents, images, and links, Google will start recognizing it and over time you will start rankings for keywords. Now you will see the traffic gradually come to your website. It takes time for the search engines to see your site, so be patience with the new website.
Leave a Reply