FitBiz.in - Fitness, Sports & Wellness in India

Sports & fitness business, jobs, career, news

You are here: Home / Wellness / Shocking: Researchers say Coke and Pepsi fund Health Groups to silence them

Shocking: Researchers say Coke and Pepsi fund Health Groups to silence them

by Leave a Comment

For some this may comes as a shock, while some may say that they always kew about this collusion; an Amercian study now reveals that Coke and Pepsi funded several Public Health Groups (during the period 2011 to 2015) to stop them from pushing for laws regulating soda.

During the same period, the two beverage giants lobbied against at least 28 soda taxes and other measures intended to curb consumption of sugary drinks and stem the rising tide of obesity, according to a recent study in American Journal of Preventive Medicine.

This study clearly shows that what these cola giants really care about is improving profit, and not public health.

Related Posts:

RELATED POSTS

How to Promote Your Wellness Supplement Business: Lessons from the Indian Fitness Industry

If you’re in the Wellness Supplement Business, you need to have a strategic approach to stand apart in the competitive wellness market. Here’s how to promote a wellness supplement business in India. Leverage High-Profile Events and Sponsorships You must partner with prestigious events like the International Health, Sports, and Fitness Festival (IHFF) and target major […]

How Technology is Transforming the Fitness Industry in India

India’s fitness market is divided into distinctive segments such as fitness centres, mobile apps, digital discovery platforms, wearable technology, food, clothing and smart apparel. While most service providers in India are largely unorganised and need technological interventions, we also seem to be at the start of something exciting as far as use of technology in […]

AI Powered ‘Smart Mirror’ Transforms Fitness

Hyderabad-based start-up Portl, through its AI-powered smart mirrors and depth-sensing technology, offers personalized fitness, health and wellness experience reducing your dependency on a trainer. The startup is founded by friends Vishal Chandapeta, Armaan Khandari and Indraneel Gupta. Products offered by Portl: AI powered Smart Mirror that provides personalised fitness guidance and real-time fitness feedback. The […]

Impact of Major Sports Events on Regional Economic Development

International Sporting events, such as the Olympics and the FIFA World Cup are contested by hundreds of top athletes, and celebrated as sports festivals by people all over the world. Such events attract fans and visitors from all over the world. Hosting such mega-events also provides a big boost to the local economy. Benefits of […]

Creating a Fitness App: Strategies for Success

With technology becoming a part of today’s lifestyle there is a growing demand for digital fitness solutions. You may consider creating a fitness app to cater to this growing demand. Top Reasons to Consider Developing Fitness Apps There is a growing demand for fitness and health apps (data suggests increase in downloads and user engagement […]

Apple’s Focus on Wellness Seems Like a Wake-Up Call for Our Health

Word like innovation, cutting edge design and sleek technology comes to the mind when one hears or speaks about Apple. The brand has been focused on these aspects for the past few decades. However, it looks like the company is giving more importance to “wellness” related features in its products. At one of the recent […]

The Chess grandmaster diet and fitness: Top players share their secrets

Top chess grandmasters Magnus Carlsen and Fabiano Caruana share their fitness and eating habits to sustain peak concentration and performance during chess competitions. Just because chess requires intense concentration and hours of sitting, one might think that a chess grandmaster doesn’t have to be an athlete. However, that’s not the truth. In fact, the top […]

Cricket Fitness vs Gym Fitness

Cricket fitness vs Gym Fitness: Cricketers now no longer rely only on their skills to make a difference. Here’s how fitness give cricketers (and their team) the edge. Top cricketers share their views and also tell us the difference between Cricket fitness and gym fitness. Finally, Fitness Matters in Cricket In the distant past, Indian […]

Badminton in India poised to become popular

Badminton sport, at one time was more popular among the South-East Asian countries (China & Japan), but today is played by people all over the world. The good news is that today even India is considered a powerhouse when it comes to producing quality badminton players. Badminton in India Perhaps, after cricketers, its the Badminton […]

Olympics Advertising (Rule 40): Restrictions for Athletes

Rule 40 of the Olympic Charter prohibits athletes from marketing themselves (for advertising purposes) during the Games. Rule 40 states, “Except as permitted by the International Olympic Committee (IOC) Executive Board,” it states, “no competitor, team official or other team personnel who participates in the Olympic Games may allow his person, name, picture or sports […]

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *