Zydus Wellness has acquired 100 per cent stake in Naturell (India) Private Limited (NIPL), including its wholly owned subsidiary.
Zydus Wellness has several leading brands in its portfolio such as Complan, Sugar Free, Glucon-D, I’m Lite, Everyuth, Nycil and Nutralite. This acquisition enables Zydus to expand its portfolio to meet the needs of today’s health-conscious consumers.
NIPL’s portfolio features brands like Ritebite Max Protein, which offers protein-fueled healthy snacks, and Ritebite, known for its fiber-enriched snacks. The company makes plant based protein powder, protein-rich bars, cookies, muesli, and peanut butter.
Plant based protein powders: These come in delicious flavours such as Swiss Chocolate, Alphonso Mango, Creamy Vanilla, and Jeera Masala. This protein powder is crafted from pea protein, harnessing its natural benefits, including improved digestion, thanks to our patented technology.
Max Protein Bars: RiteBite Max Protein bars are available in 10g, 20g, and 30g packs in several interesting flavors. 10g can be consumed by everyone for maintaining good health. 20g protein bars can be consumed by those who lead an active lifestyle. 30g protein bars are suitable for those into heavy workouts.
Nutrition Bars: The company also makes a range of nutrition bars such as Peanut Butter Bar, Yogurt Berry Bar, Nuts & Seeds Bar, Fruits & Seeds Bar.
Max Protein Cookies/Biscuits: RiteBite Max Protein Cookies are 100% veg and provide 10g of protein + 4g of fiber in a single big cookie. It is available in several flavours.
Max Protein Chips: Made of super grains such as sorghum (jowar), quinoa, oats, and ragi. These protein chips have low Glycaemic Index (GI) and have 10g of protein and 4g of fibre per serving. Unique blend of Power Pulses, including Urad, Chickpeas, Ragi, and Soy, boosts the protein content.
Whey Protein Powder: Max Protein Whey Protein – Irish Chocolate and Max Protein Whey Protein – Kulfi.
Peanut Butter: Max Protein Peanut Butter Choco, Max Protein Peanut Butter Classic, Max Protein Peanut Butter Unsweetened, Max Protein Jaggery Crunchy Spread.
