Puma is a leading international brand that makes footwear, sports apparel, and other active lifestyle products.
Puma produces stylish athletic and casual footwear as well as accessories and sportswear for men and women.
In India, Puma is planning to develop additional lines that will include cricket, fitness and sports style. Their merchandise includes footwear, apparel and accessories.
Virat Kohli to be Puma brand ambassador
Top batsman Virat Kohli will be Puma’s brand ambassador; the company has signed a eight-year deal with Virat which is worth over Rs.100 crore.
Puma will leverage Virat’s star power to transform the sports and fitness ecosystem in India.
Virat is not only a star cricketer but also knows the importance of fitness. He’s is a world class athlete who exudes a magnetic personality and effortless style, and will add value to the Puma brand.
A new era begins now. With @PUMA. #Forever #ForeverFaster pic.twitter.com/3d4rS3aHou
— Virat Kohli (@imVkohli) February 19, 2017
“I am privileged to be part of a great list of athletes Puma has. Not just today’s icon like Usain Bolt but also the brand’s rich history with Maradona, Pele, Theirry Henry. I am impressed by the way Puma has gained popularity and market leadership in India in a very short period of time. Both Puma and I are committed to a long term partnership,” said Kohli.
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