A study done by Allied Market Research suggests that the Global Sports Nutrition Market will be $44 Billion in the next 5 years (By 2021); countries like India and China will witness high demand.
Increase in the number of gyms & fitness clubs, rise in trend of online retail, growth in the number of recreational & lifestyle users, increase in health awareness, rise in disposable income are the reasons for the market growth.
However, availability of cheap and counterfeit products poses a big challenge for the sports nutrition manufacturers.
Source: prnewswire.com
Global Sports Nutrition Market to be Driven by Growth in Fitness Centers & Health Clubs Numbers
A recent P&S Market Research suggests that the growth in the global sports nutrition market will depend on the growth in numbers well the Fitness Centers & Health Clubs.
Current Factors driving the sales of Sports Nutrition Products
The increasing health concerns, such as obesity and awareness of physical appearances among all consumers groups is driving the demand for sports nutrition products. Growing proportion of overweight population is fueling the demand globally.
Sports nutrition manufacturers are also increasingly targeting recreational and lifestyle users.
Popular Sports Nutrition Products
Currently, the sports drinks segment accounts for the largest share in the global sports nutrition market.
Manufacturers are also developing innovative products to cater to wide consumer requirements, depending upon their tastes and preferences.
Distribution Channels
Sports nutrition products are getting sold through conventional mass-market retail channels, including supermarkets convenience stores, and hypermarkets to emerging new online channels.
Obstacles faced by sport nutrition market
Negative perception over disputed ingredients, such as anabolic steroids, stimulants and prohormones, are some of the major obstacles faced by the sport nutrition market.
Major companies operating in the sport nutrition market
The key companies operating in global sports nutrition market include Glanbia Plc, PepsiCo. Inc., Abbott laboratories, GNC Holdings, The Coca Cola Company, GlaxoSmithKline, Clif Bar & Company, Universal Nutrition, Creative Edge Nutrition Inc., and Monster Beverage Company.
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